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MWBE Readiness Funnel
A seven-stage assessment funnel that turns complex eligibility rules into automated lead segmentation.
Designed and built an MWBE certification readiness funnel with weighted scoring, conditional branching, and catastrophic-disqualifier logic. The assessment automatically classifies applicants into Ready, Almost Ready, or Not Ready tiers, redirects them to personalized result pages, and routes each lead into the correct MailerLite email sequence through Zapier.