Good Luck Coffe Shop
A spirited brand refresh, playful illustration suite, and digital platform.
Overview
Good Luck Coffee isn't just about the caffeine; it's about the serendipity of a good morning. We were tasked with capturing this optimistic energy and translating it into a tangible brand. We developed a visual identity rooted in warmth, utilizing a custom illustration style that plays on symbols of fortune and luck. This personality was carried through to every touchpoint, from the signage to the social media templates. For the web build, we focused on storytelling and ease of use, creating a seamless online ordering system that retains the welcoming "neighborhood feel" of the physical space.
Clean & Minimalist
Good Luck Coffee isn't just about the caffeine; it's about the serendipity of a good morning. We were tasked with capturing this optimistic energy and translating it into a tangible brand. We developed a visual identity rooted in warmth, utilizing a custom illustration style that plays on symbols of fortune and luck. This personality was carried through to every touchpoint, from the signage to the social media templates. For the web build, we focused on storytelling and ease of use, creating a seamless online ordering system that retains the welcoming "neighborhood feel" of the physical space.
Visual identity system
Good Luck Coffee isn't just about the caffeine; it's about the serendipity of a good morning. We were tasked with capturing this optimistic energy and translating it into a tangible brand. We developed a visual identity rooted in warmth, utilizing a custom illustration style that plays on symbols of fortune and luck. This personality was carried through to every touchpoint, from the signage to the social media templates. For the web build, we focused on storytelling and ease of use, creating a seamless online ordering system that retains the welcoming "neighborhood feel" of the physical space.
